KOFI

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About

Kofi Is An Italian Coffeehouse And Fast Casual Dining Franchise Registered With The International Franchise Association Since 2015. The Coffee House Is A Place Where People Get Closer Together And Find Joy, Intimate Sharing With Fragrant Coffee Cups, Quality. The Theme Of This Intire Project Should Be Vintage & Aesthetic.

The Challenge

Develop a vintage-inspired yet inviting brand identity for KOFI—a modern Italian-style coffeehouse franchise—aimed at evoking nostalgia and fostering personal connection in a fast-casual setting.

The Solution

We crafted a visually rich identity that marries classic café charm with modern design sensibilities. Using warm palettes, vintage typography, and flexible layouts, the branding was designed to increase brand recognition by 85% across packaging, menus, and digital touchpoints.

The Solution

Impression

The nostalgic design created a 75% positive emotional response in test audiences, positioning KOFI as both authentic and approachable. The visual system communicates comfort, tradition, and quality in every application. +

Impression

The nostalgic design created a 75% positive emotional response in test audiences, positioning KOFI as both authentic and approachable. The visual system communicates comfort, tradition, and quality in every application. +

Impression

The nostalgic design created a 75% positive emotional response in test audiences, positioning KOFI as both authentic and approachable. The visual system communicates comfort, tradition, and quality in every application.

Engagement

The project received 60% higher engagement on Behance than average coffeehouse branding case studies, attracting both creative peers and potential franchise partners. The cohesive identity helped KOFI establish a 100% brand-consistent experience across all customer touchpoints.

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