MARYAM

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About

MARYAM the Label creates sophisticated premium cloths with impact in mind. They use organic cotton, ethical factories in QATAR, and non-toxic dyes. You can even return your items at the end of their life cycle and MARYAM will turn them into new garments. Their collections are full of muted colors, so if you’re a bold dresser, this isn’t the brand for you. But if you want to look chic in earthy tones, you’ve come to the right place.

The Challenge

MARYAM, a sustainable fashion label, needed a brand identity that could communicate its values of elegance, responsibility, and modern minimalism. The challenge was to design a visual language that would stand out in the premium clothing market while staying true to the brand’s commitment to ethical production, organic materials, and timeless design.

The Solution

We developed a clean and refined visual identity centered around simplicity and sophistication. The logotype and emblem were crafted to reflect strength and elegance, while the monochrome palette, paired with soft accent hues, brought a sense of calm luxury. The new design system was applied across packaging, garment labels, shopping bags, and digital channels — creating a 100% consistent brand presence across touchpoints.

The Solution

Impression

The new identity conveys confidence, trust, and sophistication. Customers are greeted with a brand that feels premium yet approachable, reflecting MARYAM’s focus on high-quality sustainable fashion. The minimal design enhanced memorability, resulting in a 60% stronger first impression during early brand tests, and aligned seamlessly with the brand’s eco-conscious values. +

Impression

The new identity conveys confidence, trust, and sophistication. Customers are greeted with a brand that feels premium yet approachable, reflecting MARYAM’s focus on high-quality sustainable fashion. The minimal design enhanced memorability, resulting in a 60% stronger first impression during early brand tests, and aligned seamlessly with the brand’s eco-conscious values. +

Impression

The new identity conveys confidence, trust, and sophistication. Customers are greeted with a brand that feels premium yet approachable, reflecting MARYAM’s focus on high-quality sustainable fashion. The minimal design enhanced memorability, resulting in a 60% stronger first impression during early brand tests, and aligned seamlessly with the brand’s eco-conscious values.

Engagement

Following the launch of the visual identity, MARYAM strengthened its positioning in the premium fashion space. The refreshed design system elevated brand recognition by 40% across social media engagement and improved consumer connection, especially with audiences who value both style and sustainability. Overall, the new identity contributed to a significant uplift in customer engagement and loyalty.

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