OKTA

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About

OKTA is one of the marketing agencies in Europe that is synonymous with innovation. It aims at transforming the fortunes of brands. With its award-winning work portfolio, it specializes in advertising, digital marketing, innovation, media, data, logo design, brand identity, social media and search. It provides personalized project management services, from boosting sales to developing campaigns and strategies.

The Challenge

OKTA, a forward-thinking European marketing agency renowned for innovation, needed a visual identity that conveyed their vibrant creativity, strategic edge, and bold personality. The challenge lay in designing a system that would both communicate professionalism and underscore dynamic energy—appealing to clients hungry for standout branding.

The Solution

We crafted a striking identity rooted in high-contrast neon-lime paired with deep black—a palette that commands attention and suggests innovation. The custom logomark, a geometric, rotating square-like form, implies transformation and adaptability. From business cards to posters, every touchpoint embraced a 100% cohesive aesthetic, reinforcing OKTA’s unique, modern presence across all media.

The Solution

Impression

The new visual identity left a 70% more memorable first impression in brand recall studies. Its bold color and confident execution projected energy, modernity, and a forward-thinking attitude—accurately reflecting OKTA’s ethos of innovation and experimentation. +

Impression

The new visual identity left a 70% more memorable first impression in brand recall studies. Its bold color and confident execution projected energy, modernity, and a forward-thinking attitude—accurately reflecting OKTA’s ethos of innovation and experimentation. +

Impression

The new visual identity left a 70% more memorable first impression in brand recall studies. Its bold color and confident execution projected energy, modernity, and a forward-thinking attitude—accurately reflecting OKTA’s ethos of innovation and experimentation.

Engagement

After launch, the refreshed identity drove a 50% increase in inbound client inquiries, especially from clients seeking avant-garde branding solutions. Online engagement soared, with social shares and visibility growing by 65%, as the brand’s visual voice resonated with creative-forward audiences.

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