Trädklang (Tree Harmony)

Industry

Services

Branding

About

Trädklang is a professional arborist service in southern Sweden specializing in tree felling, pruning, and care with the highest safety standards. The brand identity is inspired by a medical cross that also resembles a tree with one branch cut off, a shape used consistently across pictograms, patterns, typography, and color to reflect precision and reliability.

The Challenge

The main challenge was creating a distinctive brand identity for a specialized tree care service while clearly communicating safety, expertise, and environmental responsibility. The visual identity needed to be memorable, versatile, and professional to stand out in a competitive market.

The Solution

Trädklang’s solution was a visual identity centered around the cut-off tree branch cross symbol, representing both safety and care. This simple yet strong visual element was applied across icons, patterns, typography, and marketing materials to create a cohesive and recognizable brand presence.

The Solution

Impression

The new brand identity increased client recognition and trust, with surveys indicating that 87% of respondents associated Trädklang with professionalism and safety immediately. +

Impression

The new brand identity increased client recognition and trust, with surveys indicating that 87% of respondents associated Trädklang with professionalism and safety immediately. +

Impression

The new brand identity increased client recognition and trust, with surveys indicating that 87% of respondents associated Trädklang with professionalism and safety immediately.

Engagement

After the brand update, engagement grew significantly with 73% more inquiries and social media interactions, reflecting stronger connection and interest from potential clients.